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Course Description

Curriculum Year 2018

JM 200 Introduction to Communication
Definitions, concepts, principles, procedures, roles and responsibilities of communication. Levels of communication, as well as exploring the change of media landscape. 
 
JM 201 Mass Communication Law and Ethics
 Human rights and freedoms, covering philosophy, government regulations, offences of defamation, journalism law related and other relevant laws and regulations. Responsibilities of mass communication, such as journalist ethics and morality.

JM 202 New Media Studies
 Study of current trends and principles in new media, recent shifts in communication technologies, and media platform, and evolution of new media with discussions of electronic resources, internet memes, games, and popular online videos. 

JM 204 Media and Social Diversity
 Analysis of media on social diversity through various vehicles related to media concept, addressing issues of rights, gender, equality, marginalization.
         
JM 206 Effective Public Speaking
 Concept, principles and types of speech communication, methods and techniques of effective oral and written speech.
 
JM 210 Introduction to Journalism
 An overview of the terminology, history, concepts, professional ethics and evolution in journalism. Explores the roles and responsibilities of journalist, news composition, information seeking process and types of news.

JM 211 Basic News Reporting
 Practical approaches to news reporting, understandings of news elements, news values and news gathering: interviewing, pinpointing news pegs, organizing ideas and using proper language for news reporting and writing.

JM 230 Introduction to Broadcasting 
 Redefining broadcasting (radio, TV) industries, broadcast production, genres, program structures and content design.


JM 231 Writing for Broadcasting and Digital Media
 Program proposal and script writing for broadcasting and digital platforms, practicing on program script format and storytelling techniques.

JM 270 Film Studies
 The power of films and cinematic language, within different cultural, socioeconomic and political contexts, standard shots and angles used in film, different genres, brief history of film movements.

JM 300 Communication Theory
 Concepts and theories of communications in relation to the elements of communication process in different behavioral and socio-cultural contexts.
 
JM 301 Art for Communication 
 Meaning of arts for communication, in media contexts, study of tastes and decency, principles of artistic communication, including visual, motion and sound.

JM 302 Communication Research 
  Principles and approaches to communication research, hypothesizing and qualitative and quantitative research design.
 
JM 306 Global Media Industries  
 Practices of media industries in local and global context. Digitally induce media transformation needed to understand the evolving development in global media businesses and their impact audiences.

JM 308 Political Communication 
 Fundamental knowledge in political communication, emphasizing political communication as a cause for political changes and as a sensitive system, which is influenced by political changes. The couse will examine the relationship between those roles and those factors at both small and a large scale levels.

JM 310 Editorial and Article Writing   
 Principle, technique and ethics of editorial and article writing. Practicing in writing commentaries and influential editorial pieces for respective media formats.


JM 311 Content Editing
 Editing media text content on paper and on digital platform. Factual verification, ethical insight and concern of compiled and self-obtained information.

JM 313 Analysis of Community Media
 Definition function role and practice of community media, integrating knowledge about media and community development to serve community needs.

JM 318 Feature Writing         
 Principles, formats, and steps for writing features for various mass media; practicing related information gathering on creative writing skills, as well as focusing on ethical guidelines for writers.

JM 319 Current Affairs 
  Capacity building for critical thinking in news analysis emphasis on criticizing news issue, and recreating and analytical media writing pieces with possible solutions.

JM 330 Radio and Television Production
 Basic concepts, strategies and production procedures used in professional broadcast studios, such as pre-production and post-production operations, planning strategies and technical skills for digital television production and online media.

JM 336 Drama Music and Communication
  A glance of history and concept of performing arts, drama and music. Their principle function and role for communicative purposes, focusing on practice and implementation.

JM 339 Announcing in Broadcasting
 Practical skills of speaking, reading, narrating as required by announcers in radio and television. Students are given opportunities to explore related skills, such as speaking, reading, describing and announcing.


JM 356 Creative Communication Campaign
 Creative communication campaign definitions and concepts. Analyzing various campaign case studies including commercial and public service campaign. Creative communication campaign design, execution and evaluation.

JM 357 Media and Children      
  Children’s rights, related rules, regulations, and laws protecting children’s rights in various forms of media and communication tools such as broadcasting, print media, advertising, etc. Effects of media on children’s attitudes and behavior.

JM 358 Presentation Design and Technique
 Concepts and techniques of presentation as an effective communication tools. Presentational skill for various communicative purposes and target audiences. Designing personal and material image construction, employing technique necessary form, carrying out presentation project.

JM 364 Marketing Communication
  Principles and planning procedures of marketing communication, as well as providing an analysis of the relationship between marketing and communication. Examinations of various types of marketing communication tools.

JM 367 Audience Analysis
 Theory based audience analysis (communication, psychology, marketing). Internal and external factors influencing audienceship, practices typical of categorizing audiences as general public, stakeholders, consumers and media users.

JM 372 Photography for Communication
 Concepts and practices of photography for communicative purposes to the employment of different photo genres ie. photojournalism, editorial and commercial approach.

JM 375 International Film
 Large picture of the art of international film business such as Hollywood, European art house and contemporary Asia cinema, the different contexts of filmmaking from each region as well as critics and analysis of its process of making, visual styles and audience.

JM 401 Health and Environmental Communication
 Principles and implications in environmental and health communication in local and global context. Plan, execute and evaluate health and environmental campaign.

JM 402 Multicultural Communication
 Cultural dimensions of interpersonal and organizational communication. Knowledge of multicultural approaches and cultural factors influencing communication behaviors of social groups. Sub-cultures and ethnicity in the contexts of Thai, ASEAN and inter-regional societies.
 
JM 412 Convergent Journalism
  Principles and components of multimedia tools while exploring limitations of media platforms. News and information preparation process in a multimedia setting. Plan and execute multimedia project.

JM 416 Investigative Journalism
  Concepts and study of investigative news and news feature. Importance of primary and secondary information gathering. In depth interviewing technique. Practical work of investigative journalism. Presentational execution of news report.
  
JM 421   Media Business Management
  An overview and backgrounder of media business management in contemporary social settings. Case studies in diverse media business and emerging media entrepreneuship. Evaluation and comparison between media business.

JM 426 Communication for Developing Societies
Journalism and mass communication in the area of development, discussing issues of representation, culture, and transparency, as well as debating multicultural approaches towards creating sustainable development in various societies.

JM 427 Seminar in Journalism and Social Change
 Journalism and mass communication in social change and convergence culture, discussing and debating social issues, relevant to and through the lens of the media.


JM 428 Media and Popular Culture
 Critical exploring the relationship between popular culture and various media, e.g. animation, comics, films, novels, magazines, soap operas, social media, sports events as well as television commercials rather than treating it merely as entertainment. Discussing key issues of class, identity, collective memory, power, diplomacy and postmodernism, which are manifested in popular culture.

JM 451 Corporate Communication
 Corporate communication in today's world. Corporate identity, corporate image and reputation. Creating and maintaining relationships with stakeholders in different context.

JM 456 Brand Communication
 Concept and importance of branding, brand equity, brand management, and brand formulation to build and strengthen brand.
 
JM 457 Issue Management and Crisis Communication
 Issue management and crisis communication, analysis of issues and problem solving, using various methods: public hearing, image restoration, application of integrated methods in communication planning for issue and crisis management for government and business organizations.

JM 466 Digital Strategy
  Using Digital strategies in applied ways; focusing on real world issues from both advertising and journalistic points of view. Strategic approaches for digital media projects from digital marketing & storytelling to measurable techniques.

JM 476 Short Film and Documentary Film Production
 Fundamental knowledge of skills in digital film production. Means of achieving disciplined expression in film. Students will produce a short documentary or fictional film based on a range of technical, stylistic, and conceptual challenges.


JM 477 Studio Photography
Studio photography practice. Learn lighting technique and studio equipment. Focus on aspect of design for communication purpose.


JM 490 Internship
 Practical training at media instituition or student’s choice of corporation under the supervision of the faculty.  The internship must cover at least 135 hours or 9 weeks.  After having the internship, students must submit a report to the committee.

JM 491 Special Project
  An individual project that is of interest to the student carried out under faculty supervision and evaluation.

 

Curriculum Year 2013

JM 200 Introduction to Communication

An overview of the definitions, principles, procedures, roles and responsibilities of communication by examining how language is used in communication and how communication has evolved in society.

JM 201 Mass Communication Law and Ethics

Focuses on human rights and freedoms, covering philosophy, government regulations, defamation, journalism law and other relevant laws and civil regulations. Explores the responsibilities, ethics and morals that media practitioners should possess.

JM 202 New Media Studies

Study of current trends and principles in new media, recent shifts in communication technologies, and the evolution of film, broadcasting, and online and social media with analyses of electronic resources, internet memes and popular online videos.

JM 204 Mass Media and Society

Surveys the roles, responsibilities, functions, and overall influence of media, exploring issues of government regulations on the media, and the laws governing speech on the local, regional, and international levels.

JM 206 Introduction to Speech Communication

A close look at methods and strategies communication such as effective speaking, conveying emotions and how to be more creative with communication.

JM 210 Introduction to Journalism

An overview of the terminology, history, concepts, ethics and evolution in journalism. Explores the roles and responsibilities of the media, the structure and formats found in print, video and online media.

JM 211 Basic News Reporting

An introduction offering a more practical approach to reporting the news and understanding news elements and ethics, news gathering and different types of news coverage. Students will learn about interviewing, pinpointing news pegs, organizing ideas, and using proper language for news reporting and writing.

JM 212 Advanced News Reporting

The course covers investigative reporting, interpretative reporting, how to write articles based on news conferences and news releases while focusing on the latest news from ASEAN and international news agencies.

JM 230 Introduction to Broadcasting

An introduction to the radio and television industry and broadcast production, emphasizing the history of broadcasting, and the necessary roles and responsibilities of members of a broadcast team. This course also explores recent changes to the format since the advent of digital broadcasting.

JM 231 Writing for Broadcasting

Overview of the broadcast news format with a focus on radio and television scriptwriting and how to tell stories more effectively for broadcast, with a look at different genres of news programs and the ethical issues concerning broadcasting.

JM 270 Film Studies

Introduction to understanding the power of films and cinematic language. Students will learn about the standard shots and angles used in film, different genres, along with a brief history of film movements. Students also will learn about different cultural, socioeconomic and political contexts that have influenced film.

 

JM 300 Communication Theory

Study of concepts and hypotheses of human communication in different behavioral and social contexts through an examination of analytical research methods. These include: personal communication, interpersonal communication, small group communication, organizational communication, and mass communication.

JM 301 Art for Communication

An introduction to art appreciation and art history with instruction about basic visual language and composition found in painting, photography, graphic art, and film.

JM 302 Communication Research

The course teaches about the principles and procedures behind acceptable social research through the use of proper methodologies for research papers and studies. Students will learn how to design acceptable data collection methods and how to ask the most relevant and fair questions in order to extract the most valuable information.

JM 306 Global Media Industries

This course explores the business theory, research, and practice found in global media industries as the field is transforming and as distribution methods are shifting due to political, economic, cultural, and technological changes, which offer opportunities and present challenges. There is also an overview of media policy and regulations found in the Thai, ASEAN, and international media industries.

JM 308 Political Communication

Covers political speech, messaging and actions from political candidates and officials as well as organizations and individuals trying to spread their beliefs and convictions and influence policy change at the macro and micro levels.

JM 310 Editorial and Article Writing

Instruction and practice in writing opinions and personal analyses into digestible, influential editorial pieces for written or broadcast formats. Students will work on developing their voice and expressing a reasoned point of view with clarity while backing up ideas with facts.

JM 311 News Editing

An overview of the preparation, selection, and correction processes while publishing and distributing articles, photos and videos. This course also looks at the factual verification, headlining and other key publishing processes.

JM 318 Feature Writing

Students will learn about principles, formats, and steps for writing feature stories for mass media by collecting information and writing colorfully, as well as presenting information clearly and attractively with an emphasis on creativity.

JM 319 Current Affairs

An examination of relevant national and international affairs with regard to politics, economics, society and culture, exploring why certain issues gain a global following while other stories remain less widespread in scope. What countries and what issues drive the news and why?

JM 330 Radio and Television Production

Explores basic concepts and strategies and production procedures used in professional broadcast studios, such as pre-production and post-production operations, planning strategies and technical skills for digital television production. Students will develop the ability to think critically about their own productions.

JM 339 Announcing in Broadcasting

An overview into the practical roles and responsibilities for announcers and presenters on radio, television, in public speeches and in live performances. Students explore how to best project themselves and how to strategize about when to use specific language and tone. 17

JM 356 Creativity for Strategic Communication

Examines the definitions, forms and methods needed in strategic communication with a focus on theoretical and practical understanding of communication objectives, consumer insights and creative development as well as evaluation.

JM 357 Media and Children

A study of the rules, regulations, and laws protecting children’s rights in various forms of media and communication tools such as broadcasting, print media, advertising. Students will learn about the effects of media on children’s attitudes and behavior.

JM 364 Principles of Marketing Communications

This course focuses on the principles and planning procedures of marketing communication, analyzing the association and relationship between marketing communication practitioners and the media, and the tools that are used.

JM 367 Audience Analysis

Explores the measurement tools that are used to gauge audience reaction and attitudes to issues, ideas, products, political and social groups, as well as individuals in the public eye. Students will be taught how to compile properly conducted, accurate assessments and gain a greater understanding of perceptions and attitudes. Other factors that students will consider include: social influence, family hierarchy and specific cultural norms that may influence perception and decision-making.

JM 372 Photography for Communication

Students will learn practical skills and knowledge about photography, focusing on shooting with purpose while learning the technical principles of digital photography, as well as film processing, picture composition and lighting workshops.

JM 375 International Film

This class explores political, social and cultural issues and ideas from around the world represented through internationally acclaimed films. Films will be shown, analyzed and critiqued and the subtext and the overall significance of the films will be examined. Students will learn standard cinematic terms and concepts and understand the importance of famous film movements.18

JM 402 Multicultural Communication

A study of the cultural dimensions found in interpersonal and organizational communication. There will be a focus on multicultural approaches and other cultural factors that influence communication and behavior of social groups, sub-cultures and ethnicity in Thailand, ASEAN, and inter-regional societies.

JM 412 Multimedia Journalism

This course focuses on the electronic publishing process and how to express information by making the fullest and best use of video, audio, photos and text and combinations of these platforms.

JM 421 Media Business Management

Instruction on the relevant concepts, principles, procedures, strategies and data sources necessary to manage media business. Student will examine case studies and evaluate and compare media business practices and structures.

JM 427 Seminar in Journalism and Social Change

An examination of journalism and media and how it relates to social change in the context of media convergence. Students will explore media culture, how a new global media environment is emerging and whether the ethical responsibilities of media practitioners are changing.

JM 451 Corporate Communication

An overview of corporate communication used in today’s business world. Student will learn how different types of images and text are used during corporate functions, to express corporate identity and through marketing. Corporate organizational structure will be explored, along with how different businesses maintain their relationships with the media, government, employees and stakeholders.

JM 456 Strategic Brand Communication

A study into branding concepts, brand importance, brand equity, brand management, and marketing communication planning used to build and maintain brand identity.

JM 457 Issue Management and Crisis Communication

This course focuses on issue management and crisis communication, analysis of issues and problem solving, exploring various methods of communication used by governments and business organizations when dealing with issue and crisis management.

JM 476 Short Film and Documentary Film Production

A practical course teaching the fundamental skills required for digital film production. Students will produce a short documentary or fictional narrative film and learn how to manage a range of technical, stylistic, and conceptual challenges.

JM 490 Internship

Practical training at a media institution or company according to students’ interest while under the supervision of the faculty and the company. The duration of the internship must be at least 135 hours, or 9 weeks. Following the completion of the internship, students must submit a report to the committee.

JM 491 Special Project

Students choose to conduct an individual research project of their interest under the tutelage of a faculty advisor who will provide  an evaluation at the completion of the project.

 

* Curriculum Year 2013 is for students year 2013 - 2017

** Curriculum Year 2018 is for students year 2018 and onwards

*** Curriculum Year 2018 is the developed and improved version of Curriculum Year 2013

-unofficial release-