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Program Overview

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Awards and Degree

Program Bachelor of Arts Program in Journalism (Media Studies)
Awards Bachelor of Arts in Journalism (Media Studies) B.A. (Media Studies)
Host Faculty of Journalism and Mass Communication, Thammasat University
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Aims

Due to the changing environment in mass media, in which the boundaries of each traditional medium such as newspaper, radio and television have been integrated online, this program will prepare students to enter the field of new media in the new globalized world.

The program aims to produce graduates with the necessary and advanced knowledge in communication, preparing them to be the leaders in mass communication with morality, creativity, insightful attitudes and other necessary related skills, particularly, English language skills. Focusing on concepts, theories and professional practices in digital lab and studio, students are taught to think and analyze issues critically, and gain a comprehensive understanding in their field. The goal is for graduates to apply their knowledge and contribute to helping develop society in a positive way.

Program Learning Outcome

At B.J.M. Program, we are committed to equipping students with the knowledge, skills, and mindset necessary to thrive in the ever-evolving world of media and communication. Our Program Learning Outcomes (PLOs) serve as a framework that guides curriculum design, teaching strategies, and assessment practices. They reflect the competencies students are expected to achieve by the time they graduate.

The PLOs are designed to ensure that B.J.M. graduates not only master the theoretical and practical foundations of journalism and media but also develop critical thinking, ethical judgment, global awareness, and effective communication skills. These outcomes align with both national and international academic standards, preparing our students to become responsible media professionals, creative storytellers, and informed global citizens.

Below are the key learning outcomes that shape the educational journey of every B.J.M. student.

Knowledge (K):

K1 Explain key principles and theories in media studies.

K2 Demonstrate knowledge and understanding of the roles and practices of journalism and strategic communication.

K3 Analyze contemporary media-related phenomena.

Skills

S1 Demonstrate essential communication competence at various levels; and manage communication effectively.

S2 Demonstrate analytical thinking skills in examining social phenomena related to journalism, media, and communication.

S3 Demonstrate skills in content management and media presentation across various platforms.

S4 Demonstrate ICT (information and communication technology) skills related to communication.

Ethics

E1 Comply with the professional code of ethics in mass communication.

E2 Show respect for others’ rights and opinions, and recognize the value and dignity of humanity.

E3 Uphold ethical principles, and follow regulations and codes of conduct within organizations and society.

Character

C1 Demonstrate critical and creative thinking for the public good.

C2 Exhibit leadership and teamwork skills, and the ability to manage conflicts.

C3  Show respect and openness to diverse opinions and actions, recognizing and valuing differences among people.

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